Does Social Media Work for Business?
As the use of Social Media explodes, some still feel that it won't work for their business.
Microsites and Live Events
A great way to extend a live event, such as a tradeshow, is with an event companion micro site.
EXHIBITOR2013 has come to a close. It was an interesting conference. I made a number of observations. These are just my opinions, but this is the way things seemed to me.
- Both exhibitors and attendees seemed more relaxed, with less of a sense of desperation. This resulted in a much more collegial atmosphere than in the past few years.
- Even though interactive media is recognized as an important trend, there seemed to be much more of a realization that it’s not about a technology gimmick, it’s more about how you use technology to create an interaction.
- The strongest theme on the show floor was lead capture. It seems that technology is finally catching up to what lead companies have been trying to offer for the last few years.
- Overall, I felt less of a sense of energy and buzz on the show floor, but I also felt more of a sense of substance and stability. If all goes will in the industry this year, maybe next year we’ll have both the substance and the energy.
Trade Shows Trends by .
An Interesting lesson to consider when getting involved with cloud services.
Talk about badly-timed debuts. Google rolled out its latest new product, Keep, one week after it announced it would be shutting down Google Reader.
via Somehow, we’re all stumbling along without Google Reader | VentureBeat.
Cloud by .
The information age is over; it’s just hard to see it. How can I possibly say the information age is over, when it seems to be accelerating and growing faster than ever? Saying that it’s over, doesn’t mean computers, software, the Internet and all their associated devices, social media sites, and so forth are going to be gone, or even lose importance.
Consider that when we moved from the Agricultural Age to the Industrial age, agriculture didn’t stop. In fact, it’s bigger than ever. It was the same for the Industrial Age. Industrial manufacturing didn’t stop when we moved into the Information Age it’s bigger and more important then ever.
Now the same thing is happening to the Information Age. And, as in the past, you can expect information technologies to continue to become bigger and better than ever.
So, industrial technologies replaced agriculture as the center of our society. Industry was replaced, in turn, by information technologies as the prime driver and shaper of society. So, what supersedes information technologies? In a word, experience.
People are putting more and more focus on the quality of experiences. Young people are looking for jobs that are interesting and engaging, not just something they do to pay the bills. There’s a growing trend toward gamification, not just in marketing, but in the workplace. Web 2.0 brings us websites that are increasingly experiential.
This isn’t news. It was talked about by Alvin Toffler in his book “Future Shock.” And then later by Pine & Gilmore in “The Experience Economy.” And now I think we are close to reaching a tipping point where it will become the obvious force shaping our society.
This trend has special importance to both the web and live events. Both of these have very high potential for creating great experiences. Those who want to succeed in those spaces need to put their focus on creating great experiences.